The Business summary on your dashboard is a rolling view of the last 30 days.

vs previous period compares that window against the 30 days immediately before it, not the same period a year earlier. So a figure shown as up or down is this month against last month, moving forward a day at a time.

For a specific campaign, open the campaign and use its own Statistics tab instead. That is where per-campaign opens, clicks, and revenue live.

Campaign analytics show the performance of a published campaign, including its email or SMS statistics. You can open them in two ways: click the 'Stats' button on the campaign on the main Campaigns screen, or click the small numeric indicators on a send step displayed in a flow.

Viewing statistics on a published campaign:

Click on the blue numbers.

Viewing statistics on a send step in a flow:

This includes the ability to see revenue metrics for individual emails, which is particularly useful for analyzing automated welcome and newsletter flows.

The statistics show any attributed sales along with the metrics for the campaign's channel (email or SMS).

Spoks credits an order to a campaign or flow message using 7-day last-touch attribution.

Additionally, within a flow, you can view the revenue generated by each individual email. This feature allows you to identify high-performing emails and compare their performance within the same flow, providing actionable insights for optimizing your email campaigns.

Skipped - These individuals were not sent the message, because of inactivity or the smart sending rule.

Smart sending skips contacts who were just sent a very similar email. That is why a correction sent soon after the original can skip almost everyone. Smart sending is a setting on each email and can be turned off. To see who was skipped, go to Recipient activity and select the Skipped filter.

If you need to send a correction, change the subject line and the first paragraph so it is not treated as a repeat. Waiting until the next day is better where you can, because inbox providers do not like two near-identical emails on the same day.

Anyone who reports your message as spam or unsubscribes will be automatically removed from the mailing list and will not receive any further communications via the channel (email or SMS) from which they performed the action.

Open the campaign and go to Statistics. The Deliverability tab shows how many messages were sent, delivered and bounced, along with your bounce rate.

To see which contacts bounced, go to the Recipient activity tab and select the Bounced filter. The same row of filters also covers Delivered, Opened, Clicked, Converted, Unsubscribed, Marked as spam and Skipped, so you can pull the contact list behind any of those numbers the same way.

You do not need to remove contacts whose address hard bounced. When an address hard bounces, Spoks flags it on the contact and skips it on every future send.