Campaign analytics show the performance of a published campaign, including its email or SMS statistics. You can open them in two ways: click the 'Stats' button on the campaign on the main Campaigns screen, or click the small numeric indicators on a send step displayed in a flow.
Viewing statistics on a published campaign:
Click on the blue numbers.
Viewing statistics on a send step in a flow:
This includes the ability to see revenue metrics for individual emails, which is particularly useful for analyzing automated welcome and newsletter flows.
The statistics show any attributed sales along with the metrics for the campaign's channel (email or SMS).
Additionally, within a flow, you can view the revenue generated by each individual email. This feature allows you to identify high-performing emails and compare their performance within the same flow, providing actionable insights for optimizing your email campaigns.
Skipped - These individuals were skipped due to inactivity or the smart sending rule.
Anyone who reports your message as spam or unsubscribes will be automatically removed from the mailing list and will not receive any further communications via the channel (email or SMS) from which they performed the action.