Segment sync to Google Ads
You can sync Spoks segments to Google Ads to use them as audiences.
To enable this:
Go to Settings → Integrations → Google Ads
Log in to your Google Ads account
Select which Spoks segments should be synced
Once enabled:
Segments are synced continuously
Contacts are added and removed as segment membership changes
Synced audiences can be used for retargeting and exclusions, and other supported Google audience use cases
Audience size limits and eligibility are handled by Google, while segmentation logic remains in Spoks.
Capturing Google Lead Form submissions
If you use Google Lead Forms, Spoks can automatically capture those submissions.
To set this up:
Log in to Google Ads from Settings → Integrations
Select which Google Lead Forms should be connected
Once connected:
Lead submissions are automatically created as contacts in Spoks
Contacts are subscribed using the details they provide in the form
Each lead is created with a tag containing the form name
Existing contacts are matched when possible
Using Google leads in flows and segmentation
Google lead contacts can be used exactly like Meta leads:
Trigger flows using New contact
Target contacts using the form tag
Combine paid lead data with behavior and engagement across email, SMS, and posts
This makes it simple to treat paid acquisition leads as first-class contacts inside Spoks, not just one-off form submissions.