Automatic unsubscribes
Every email and SMS sent from Spoks includes a built-in unsubscribe mechanism.
When a contact unsubscribes:
Their subscription status is updated automatically
They will no longer receive messages on that channel
All flows and posts respect this status by default Email and SMS subscription statuses are handled separately, so a contact may be unsubscribed from email but still subscribed to SMS, or the other way around. - When a contact unsubscribes, their email marketing consent status changes to "Unsubscribed," which directly affects their inclusion in email segments and campaigns.
Segments that include the filter "Email marketing consent equals Subscribed" will automatically exclude unsubscribed contacts, ensuring compliance and accurate targeting.
Manual unsubscribe via the Contact screen
You can manually manage a contact’s subscription status at any time.
Go to the Contacts screen, open a contact, and update their email or SMS marketing consent.
This is useful if a customer asks to be unsubscribed outside of a message or you need to correct a subscription status
Spam complaints
When a recipient marks an email as spam, the contact is automatically unsubscribed from email.
This is handled automatically to protect deliverability and comply with inbox provider requirements.
Spam complaints only affect the relevant channel. A spam complaint on email does not unsubscribe the contact from SMS.
By handling unsubscribes automatically and consistently across posts and flows, Spoks helps ensure compliant messaging while giving you clear visibility and control over your audience.
Managing Email Segments and Integration with Shopify
Spoks allows you to manage email subscriptions through segments and filters. To ensure unsubscribed contacts are excluded from campaigns, always include the "Email marketing consent equals Subscribed" filter in your segments. If you use Shopify alongside Spoks, note that changes made in Spoks, such as unsubscribes or segment adjustments, are not automatically reflected in Shopify lists or segments.