Forms and polls in Spoks help you collect information and feedback from your customers and visitors. Whether you want to capture email signups, ask why someone is unsubscribing, or run a quick poll inside an email, Spoks gives you a few different form types to choose from depending on where and how you want to use them.
This article gives an overview of the different types of forms and polls available in Spoks. For details on how to create them, configure them, or view their responses, see the related articles linked at the bottom of this page.
Types of forms and polls
Spoks offers a few different types of forms and polls:
Shareable form or poll: A regular form or poll you can add to an email — in a one-off campaign or in an email step inside a flow — or share with a direct link.
Popup form: An overlay that appears at the right time on your store to capture visitors. It has various trigger settings, a form teaser, and can be shown or hidden based on specific URLs.
Embedded form: A form placed directly inline on a page of your store, using the Spoks Embedded Form block. Available for Shopify stores only.
Back in stock form: Adds a "Notify when back in stock" button to sold-out product variants on your Shopify store, letting visitors sign up to be notified when the product variant is available again. Available for Shopify stores only.
Unsubscribe poll: A short poll shown when someone unsubscribes, used to understand why they are leaving.
Subscribe form: Used to capture visitors in campaigns and public feeds. It's created automatically and can be customized to your liking.
Polls are created from the email editor rather than the forms page. To create one, start a new email — a one-off campaign or an email step in a flow — and add a poll to it.
When to use each type
Want to capture visitors directly on your store as an overlay? → Popup form
Want a form placed inline on one of your store's pages? → Embedded form
Want to let visitors sign up for restock notifications on sold-out product variants? → Back in stock form
Want to share a form via a link, or add it to an email in a campaign or flow? → Shareable form or poll
Want to learn why people unsubscribe? → Unsubscribe poll
The subscribe form is created automatically and used to capture visitors in campaigns and public feeds. You can't delete it, but you can customize it to your liking.
Where to find your forms and polls
All your forms and polls live in one place in Spoks.
On web: Click Content in the left-hand menu, then click Forms.
On mobile: Tap the "..." button in the bottom-right corner, then tap Forms.
From there, you can create new forms and polls, open existing ones to edit them, and view submissions.
Form status
Forms and polls can be set to LIVE or DRAFT, which controls whether they're active on your store or in your emails. You can change the status at any time from the form editor — see Creating or editing a form or poll for details.
Where form and poll data is used
Submissions are stored on the contact profile and can be used to:
Build segments
Add filters in flows
Guide future messaging and automation
Because each submission is tied to the contact, adding a form or poll to an email — especially an email step inside a flow — is a clever way to automatically capture data from contacts as they move through your automations.
This makes forms and polls a powerful bridge between content and automation — structured data that flows directly into how you reach contacts later.
Tips for getting the most out of forms and polls
Keep your forms and polls short, relevant, and placed where visitors already have context — for example, inside an email they're already engaging with. A well-placed form often performs better than a standalone one because it feels like a natural part of the conversation, not an interruption.